PRX Builder is a word press program that helps you create a social media press release. It provides downloadable templates for social media releases and identifies release elements using special tag brackets. The press release you create on this site will be readable by computers on the internet. The main tags in the releases you create on PRX Builder include contact information, distribution date, headline, sub headline, dateline, body and links. Also, multimedia tags are included to display videos and pictures that add a personalized feel to the press release.
Quotes from the contact also help add a personal touch, and help give significant views on the organization and what it stands for.
Boilerplates include small portions of information that briefly discuss the organization.
PRX Builder is the perfect site to become familiar with creating a press release, and it’s an advance way of advertising an event. PRX Builder is a word press program that helps you create a social media press release. It provides downloadable templates for social media releases and identifies release elements using special tag brackets. The press release you create on this site will be readable by computers on the internet. The main tags in the releases you create on PRX Builder include contact information, distribution date, headline, sub headline, dateline, body and links. Also, multimedia tags are included to display videos and pictures that add a personalized feel to the press release.
In my the course known as Style and Design, I have recently learned about the program known as “Flash.” Everyone program I have encountered in that class has driven me nuts since the course began, but for some reason I love the “Flash” program.
For me, the program is easy to understand and implement. Changing something within the
program only tacks the click of a button, unlike the numerous steps behind other tedious programs.
Music, images and more can be created with just a few clicks of a button.
Oddly enough, the best part about the program is previewing your finished work once it’s done.
I can honestly say that maybe I’ve found my style and design niche, and maybe the course will not be so bad after all….at least not until the finally grade kicks in! lol
The best implementation of New Rules of PR/Marketing in Scott’s book is the example of the Cervelo Company co-founded by Gerard Vroomen in chapter two. This is a good example because it shows that the company is well-rounded, helps educate its consumers, and explains its agenda clearly and takes the interest of consumers to heart. For instance, the company is not focused on recruiting marketing experts because it is focused on helping its consumers win races. Therefore, the company is not all about themselves.
The content on the web is perfect because it covers all aspects such as those who want to purchase a bike right away down to those who are just partially interested. This covers every possible type of consumer from advanced buyers, first timers that may not know much about bikes at all.
Not only does the company implement the new rules of marketing and public relations well, but it displays its value and ability to be authentic above other competitors. For instance, the company implements the new rules being more detailed on its site then other companies. On the site you can view detailed information about the different bike such as models, costs, showcases and past prototypes. This helps consumers to choose what bike suits their personality. This and other parts of the site, such as the engineering structure of bikes, helps educate its audience and contribute to sales as well. The ability to better sales will come from consumers making a more educated purchase, which will help avoid returns and increase revenue.
Most importantly, the new rules of PR dwell on giving straight forward facts and not fluff. The bike company implements this because it provides a great amount of detail on bike purchasing, and tells you the truth about your possible purchase. There is no sugar-coding.
As Scott has mentioned, social media is spreading like wild fire. There is so much to learn to make social media incredible. For instance, learning the flash program can be a fun and prosporous experience. For me, flash is one of the best programs to learn about. You learn how to edit sound and the appearance of your social media release.
Of course, you do not have to use programs like flash to enhance your social media release, but imagine the appearance of active sound and animated graphics. Those features alone could lead to many promotions and recognition.
So next time you frown at learning about a new computer program, just remember that the more you learn the more windows of opportunity become open.
Today’s posting is not going to come from a public relations site, or anywhere else for that matter. It’s going to originated from my own personal experience with marketing, and the experience I know numerous others have been through and will continue to be a part of in the future.
The experience I’m refering to is the marketing or soliciting of credit cards. Every year, thousands of college students are pressured into obtaining a major credit card. While few students ignore soliciters and realize the terror a new credit card can bring, others apply for every card in site without a second thought.
Of course, some student that have applied for a credit card often claim they will save the card for an emergency. However, most give in and promote their available credit line by charging unnecessary items. Items such as beer, new outfits, movie tickets, and numerous other trinkets that the average student can live without, and can not afford.
I have fallen to the trap of the credit card, but I’m not in as much debt as others. I’m here to tell anyone that if you’re thinking of applying for a card, DON’T. If you already have credit cards, cut them up or give them to a responsible friend to hide them away. You don’t want to fall into the trap of the credit scheme!!
According to Chapter 16 on The New Rules of Media Relations, broadcast pitches that do not have a target are considered to be spam. Most spam items are often ignored by the public, and thrown away.
What’s not thrown away are interesting stories that attract the audience’s attention, and that have never been heard of. For instance, reporters look for organizations that people have never explored to put on the map. This helps gather publicity for the organization, while making the reporter that discoverd the story appear unique and brilliant for stumbling across a new idea.
The best advice for organizations, according to this chapter, is to stay busy. Create new ideas or continue to stay activity once you been discovered. This will keep the interest of your audience.
Learn to blog more. If a reporter has covered your organization and had success, I’m sure the individual will spark the interest of others. By remaining busy, your organization gives them new feedback, and the more reporters that flock to you the more popular you become.
Use online media rooms and RSS feeds. This will provide a personal feel for online audiences.
If you follow these tips, you will be part of the new age that enforces the new rules of media relations.
According to an October 23 article on prweek.com, myspace is incorporating a game destination as part of the site. They will combine with Oberon Media to create a “game area” for those who can’t get enough of cyber play.
Myspace games are suppose to launch during the 2008 year.
Personally, I don’t see anything wrong with incorporating a game spot as part of the site. Myspace has nearly every play thing that virtual surfers can dream of as part of the site. Why not incorporate games to go with it.
This could be the beginning of challenging friends to matches, and winning online championships.
However, this could also be a problem because it adds yet another mindless feed that will help people become more anti-social.
Whether this idea is good or bad will be up to you. It will also be your choice to ignore the new feature, or let the my games feature invade your space in the 2008 year!
Lately I’ve noticed that Scott’s book does a lot of reflection on different areas of social media. I understand that’s one of the purposes of the book.
I believe it’s fine to critique, but when critiquing you often use your own judgements and frame of mind. Therefore, I think it’s only fair to allow others to critique you as well.
I believe that there should be more emphasis, especially at the end of the book, that allows others to critique Scott’s writings and thoughts. I know he has blogs, but I believe there should be a specific site dedicated to Scott’s book that allows others to critique each chapter.
After all, to advance yourself is to take criticism. Since Scott is planning to write another book, the critique could go a long way and add emphasis to his next feature.
Reality TV According to PR Week.com, many teenagers turn to “Seventeen” magazine to discover latest fashion trends, and learn what to avoid or embrace in the fashion world. However, “Seventeen” is not only your average magazine. Right now, they are promoting a new reality series that has future interns facing off to win prizes and compete against each other for an internship spot at the magazine.
The magazine is teaming up with Southpole, the urban clothing line, to promote this reality series. The audience will be able to login on the web, and vote for their favorite person during each episode. The concept behind each episode is to discover who would be the ideal intern for the magazine, and who has the most fashion coordination, and the trendiest attitude.
I guess you could say that the use of social media might be a plus in this situation!
For more information, click on the article above.
According to “Seventeen,” the idea is to become more web based to enhance its marketing program.
In chapter 11 of Scott’s book, it discusses how to make online information about your organization a trusted resource. One of the most important aspects of gaining trust from your audience is to know what your audience is looking for when it comes to honesty.
For instance, you may have to put away your thoughts on selling and promoting your product, and put yourself in your buyer’s shoes. Think about what you would look for in an honest product.
Another aspect to focus on is how to create thoughtful content for your audience. You should write about how the product connects with the audience, and not just what the product is in general.
By thinking of your audience first, you will be on your way to promoting a honest product that will receive plenty of online publicity.
